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For The Metaverse, Embodied Reality Is The True Final Frontier

Posted: 05-23-2022 | Author: Staff Report
VentureBeat reports: “The concept of virtual and augmented reality (VR/AR) has been around for a while, especially in the gaming world, and the creation of the metaverse has brought a whole new dimension to the technology. As more and more people immerse themselves in this secondary reality and buy homes, attend events and maintain relationships […]

Disney’s Disney+ Ad Pitch Reflects How Streaming Ad Prices Set To Rise In This Year’s Upfront

Posted: 05-23-2022 | Author: Staff Report
Digiday reports: “With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch is representative of a broader rising tide in streaming ad pricing in this year’s TV advertising upfront market, as Disney-owned Hulu, Amazon and even Fox’s Tubi are looking to press upfront […]

Music Web3 Startup Raises $11M From Backers Including Three Six Zero, WME

Posted: 05-23-2022 | Author: Staff Report
Music Business Worldwide reports: “A new US-based web3 startup called Highlight has raised $11 million in seed funding from a heavyweight list of music industry investors. Highlight aims to let anyone mint non-fungible tokens (NFTs) with prior technical expertise.” Read More

SiriusXM Acquires Conan O’Brien’s Team Coco Podcast Company For $150 Million

Posted: 05-23-2022 | Author: Staff Report
TechCrunch reports: “SiriusXM Holdings, Inc. announced the acquisition of Team Coco today, the Conan O’Brien-led podcast network and digital media business. The $150 million deal (valuation first reported by The Wall Street Journal) will see the former NBC and TBS late-night host’s interview podcast “Conan O’Brien Needs a Friend,” along with ten other podcasts.” Read […]

GameStop Now Has Its Own Wallet For Crypto And Web3

Posted: 05-23-2022 | Author: Staff Report
The Verge reports: “GameStop has launched a beta for its very own Ethereum wallet that will let users store, send, and receive both cryptocurrency and non-fungible tokens (NFTs) through their web browsers. The wallet is currently available as an extension for Google Chrome and Brave, but GameStop’s wallet website indicates it will also be available […]

Take-Two Completes $12.7B Acquisition of Zynga

Posted: 05-23-2022 | Author: Staff Report
The Hollywood Reporter reports: “Take-Two Interactive has officially acquired social and mobile gaming company Zynga. The $12.7 billion acquisition, announced in January, was completed Monday. The combined company will bring a new slate of popular games to Take-Two, including Zynga’s Farmville, Words with Friends and Zynga Poker.” Read More

TikTok Tests New Mini Games With Users In Vietnam

Posted: 05-20-2022 | Author: Staff Report
SocialMediaToday reports: “Gaming is arguably the most influential element of online culture, and as such, it makes sense for TikTok to lean into gaming where it can, as it looks to maximize its appeal among younger audiences.” Read More

5 Disruptive Web3 Music Projects Worth Paying Attention To

Posted: 05-20-2022 | Author: Staff Report
Hypebot reports: “Dipping your toes in the wonderful world of web3 music projects? Here are the 5 web3 music projects we selected for this month. All of them were chosen because they all aim to disrupt the “traditional” music industry.” Read More

How Quontic Bank’s Metaverse Outpost Demonstrates The Importance Of Brand Utility In Metaverse Activations

Posted: 05-20-2022 | Author: Staff Report
Digiday reports: “Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank, replete with all of the financial services offered in physical banks. The activation demonstrates that brands have realized the importance of lasting utility in metaverse spaces — and shows the difficulties […]

Universal Dumps DIY Distribution As Spinnup Goes Invite Only

Posted: 05-20-2022 | Author: Staff Report
Music Business Worldwide reports: “Rather than allowing all artists everywhere to upload their music to digital services (a la DistroKid or TuneCore), AWAL instead deploys a ‘first layer’ of A&R filtration. As a result, around nine in every ten tracks submitted to the AWAL platform are believed to be rejected.” Read More