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Can “One Hulu” ad campaign boost service’s default service status?

Posted: 04-12-2021 | Author: Staff Report
nScreenMedia reports: “Disney is trying to convince streamers that Hulu should be their default service with a new ad campaign, “One Hulu.” But to attain default status, it will need the content to back up the words. Does Hulu have it?” Read more  

Topps is releasing official NFT baseball cards on April 20th

Posted: 04-12-2021 | Author: Staff Report
The Verge reports: “Major League Baseball has announced its latest move to cash in on the NFT craze: official blockchain-based versions of classic Topps baseball cards. Topps is selling the new NFT baseball cards through the WAX blockchain, which the company has used for its earliest blockchain-based collectibles.” Read more  

Fast-Growing Meditation, Sleep App Calm Hires Netflix, TikTok Execs To Oversee Marketing And Content

Posted: 04-12-2021 | Author: Staff Report
Deadline reports: “Calm, the Los Angeles based mental-health focused company and eponymous app, has hired Netflix’s Monica Austin and TikTok’s Greg Justice as VPs of, respectively, marketing and content.” Read more  

The secret to publishing games overseas: Be more local than locals

Posted: 04-12-2021 | Author: Staff Report reports: “For game developers and publishers, the current global games market is full of opportunities, with huge strides still to be made.” Read more  

Dentsu develops tool to address audience-based TV advertising’s patchwork problem

Posted: 04-12-2021 | Author: Staff Report
Digiday reports: “Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers are having to come up with ways to cobble together audience-based buys that span multiple TV networks.” Read more

Another $1bn Washes Into the Music Business, As CTM Partners With Us Fund To Buy Publishing and Master Rights

Posted: 04-09-2021 | Author: Staff Report
Music Business Worldwide reports: “Today, another US-based investment firm has unveiled plans to pour ten figures of fresh money into the music business, as Dallas-based Outlander Fund and Netherlands-based CTM BV announce a strategic alliance to acquire music publishing and master rights.” Read more

Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game

Posted: 04-09-2021 | Author: Staff Report
CNET reports: “Fortnite is one of the most popular games ever made and soon will be one of the most litigated. Apple on Thursday submitted its description of its souring relations with Fortnite developer Epic Games to the US District Court in California, where the two companies will square off in a trial starting next […]

Twitch sets new record with over 2b hours watched in March

Posted: 04-09-2021 | Author: Staff Report reports: “Twitch set a new monthly viewership record in March with 2.06 billion hours watched, according to StreamElements analytics partner” Read more  

Tripledot Studios raises $78 million

Posted: 04-09-2021 | Author: Staff Report reports: “Mobile games developer Tripledot Studios has raised $78 million in a series A funding round. Eldridge, Access Industries and Lightspeed Venture Partners contributed to the round.” Read more

Community, Text-Messaging Platform for Celebs and Brands, Banks Additional $40 Million From Salesforce

Posted: 04-09-2021 | Author: Staff Report
Variety reports: “Community, a startup that lets celebrities and marketers communicate with their fans and customers via text messages, announced an additional $40 million investment from Salesforce Ventures.” Read more