Online Profile

Full Name

Angela Chen Shiu

Title

Senior Manager, Retail Marketing

Company

DIRECTV

Company Website

http://www.directv.com

City

El Segundo

State/Province

CA

Country

USA

Professional Interests & Affiliations

Digital Media, Emerging Media, New Media, Interactive, Marketing, Advertising, Business Development, VOD, DVR, iTV, Web 2.0, mobile, wireless, Los Angeles, Entertainment, iMedia, Stanford, MBA, MIT, DIRECTV, Nissan, Infiniti, AOL, Sun, NextSet, IBM, Intel

Biography

Angela Chen Shiu is Senior Manager, Acquisition Marketing at DIRECTV -- the nation's leading digital television service provider.  In this role, Angela develops integrated marketing campaigns to acquire new customers through Consumer Electronics retail channels (Best Buy, Circuit City, Costco, Walmart, etc).  Angela is a post-MBA professional in Los Angeles, with digital media experience from Nissan, AOL, and Sun.

Previously at Nissan/Infiniti, Angela developed the dual-brand marketing strategy for emerging media -- identifying new opportunities that could be leveraged to deliver targeted messaging in relevant, interactive ways.  These included first screen (VOD, DVR, iTV), second screen (RSS feeds, Blogs, Online Gaming), and third screen (Podcasting, Mobile Gaming, Mobile Advertising) interactive marketing techniques.

Angela Shiu has consistently demonstrated a passion for emerging technologies & digital media marketing.  While earning her MBA at Stanford Graduate School of Business (GSB), she took courses by Andy Grove and Eric Schmidt, contributed research to a book published on RFID, and was Online Marketing Manager at AOL.  

Angela has worked full time as Market Development Manager of Visualization & Simulation Markets at Sun Microsystems, and Product Manager of Web Services Infrastructure Applications at NextSet Software.  She also worked at IBM, Intel, and MIT Media Laboratory while earning her B.S. degree in EECS at MIT. 

Angela Shiu was selected to attend FORTUNE's Most Powerful Women Summit 2005 as an up-and-coming protege.  She was recruited to Nissan's Rotational Development Program (NRDP), a post-MBA general management program designed to fill its leadership pipeline.  Angela received executive coaching through Stanford GSB's Leadership Development Platform, and has shadowed Executive Vice Presidents, General Managers, and Directors at AOL, Sun, IBM, and Intel.

Angela is currently VP Communications for DIRECTV's recently-founded Womens Leadership Exchange.   She has also held key leadership positions on the following boards:  Advisory Board member for iMedia's September 2006 Brand Summit, Co-President of Stanford GSB's Women In Managment (WIM), Vice President of Stanford GSB's Product Design & Manufacturing (PDM), Vice President of Silicon Valley's Society of Women Engineers, Entrepreneurial Committee of MIT's Alumni Club of Northern California, Co-President of MIT's Society of Women Engineers, and President of MIT's IEEE/ACM.

Angela Shiu's professional profile can also be found at http://www.linkedin.com/in/angelashiu

History

Member for

2 years 18 weeks

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