Marketing

Analysis: Coldplay Compared to NIN and Radiohead

Authored by Heather Hopkins on May 9, 2008 - 5:55am.

Last week we issued a news release titled Coldplay's Free Single Propels Website to #1 Online Among Bands and Artists. We found that U.S. visits to Coldplay.com increased 19 fold on the back of the band's new single, Violet Hill, being released for free online. On April 29, 2008, the day the single was released on Coldplay.com, the website ranked as the most visited website among the Bands and Artists category. A little more than 1 out of every 40 visits to Bands and Artists category went to Coldplay's website that day.

OSG: The Secret Metric For Measurement Every Marketer Wants

Authored by Rohit Bhargava on May 5, 2008 - 7:12am.

Just over a week ago during lunch at the New Communication Forum, I had a great conversation with Tim Tozer from Radian6 (a social media monitoring service) about the real metrics that marketers are looking for and the increasingly common difficulty of finding metrics that are actually useful and offer actionable insights. Many people who have to contend with web analytics tools today will tell you that it is no longer an issue of having the technology available to measure things online, but rather the analytical ability to hone in on the metrics that really matter.

Universal Music Taps Gotuit for Personalized Music Offerings

Authored by Mark Hefflinger on May 5, 2008 - 12:03pm.

Woburn, Mass. - Universal Music Group announced on Monday that it has signed a broad license agreement with Gotuit, a provider of metadata technologies. Financial terms of the agreement were not disclosed. Under the license, Universal said it will develop a variety of new personalized music offerings that will be available over satellite radio, HD radios and the Internet.

Nine Inch Nails Offer Another Free MP3 Album: "The Slip"

Authored by Mark Hefflinger on May 5, 2008 - 9:33am.

New York - Trent Reznor's Nine Inch Nails on Monday released yet another album of new material online for free, this time providing no paid options at all -- but rather a range of DRM-free download options for "The Slip." "Thank you for your continued and loyal support over the years -- this one's on me," reads a note on the Nine Inch Nails website.

Mark Cuban: Will The Ala Carting of Video on the Net Lead to Disaster?

Authored by Mark Cuban on May 5, 2008 - 6:17am.
Craig Moffett of Bernstein Research wrote an amazing report entitled And Now for the News...The Emperor Has No Clothes". If you can get a copy, read it. Starting with the disappointing but expected news that journalism is no longer a service consumers desire to pay for, he moves on to the problems facing Internet video. He does a far better job than I ever did explaining the failings of Internet video and the expectation of free content. This is the report I wish I had blogged.

ABC.com To Experiment With More Ads Per TV Stream

Authored by Jay Baage on May 2, 2008 - 6:34am.
New York – Viewers of video at ABC.com might soon be seeing two advertisements, one after the other, within each video break. "It would be premature for us to say people only want one ad," said Albert Cheng, executive vp digital media at Disney-ABC Television Group (NYSE: DIS), to the Hollywood Reporter. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."

A Hole in the Apple?

Authored by Paul Sweeting on May 2, 2008 - 5:37am.
If further proof were needed that Apple's much-ballyhooed deal with the major studios to start selling movies through iTunes on the same day they become available on DVD is somewhat-less than a game-changer, the Wall Street Journal is reporting this morning that Apple is taking a haircut on every movie it sells. Citing a "person familiar with the matter," the Journal said the studios are getting a wholesale price close to $16 for the movies Apple plans to sell for $14.99.
tags: Video | Marketing | Apple | Movies | iTunes | Film |

Web Messaging Firm Meebo Raises $25 Million

Authored by Mark Hefflinger on May 1, 2008 - 8:10am.

Mountain View, Calif. - Confirming earlier reports, Web-based messaging and chat service Meebo announced on Thursday that it has raised $25 million in new financing, led by JAFCO Ventures.

Playboy Debuts YouTube Casting Channel, Audience Network

Authored by Mark Hefflinger on April 30, 2008 - 12:49pm.

New York - Playboy Enterprises (NYSE: PLA) on Wednesday announced a number of new digital initiatives, including a new YouTube channel that will host video submissions for prospective new models, and the creation of a Playboy Audience Network of video sites through which it will distribute content. Along with YouTube, Break, Veoh, Howcast and Metacafe will host video highlights such as the "Playboy Radio Minute," with content from its show on Sirius; and a video blog featuring one of the star's of E!'s "The Girl Next Door." The company said it also partnered with Mixercast to develop ad-supported content and contest widgets.

Free Coldplay Single Downloaded 600K Times in 24 Hours

Authored by Mark Hefflinger on April 30, 2008 - 12:48pm.

London - Major label EMI said on Tuesday that the new Coldplay single it began offering as a free download for a week as of yesterday has already been downloaded more than 600,000 times, Billboard reports. The DRM-free song will no longer be available as a free download as of May 6.

tags: Marketing | Music | DRM | EMI | Coldplay |

Virgin Mobile, Burger King Team on $1 "Ringtone Value Menu"

Authored by Mark Hefflinger on April 30, 2008 - 12:47pm.

Los Angeles - Virgin Mobile USA on Wednesday announced a ringtone promotion with fast food chain Burger King and Warner Music Group (NYSE: WMG), to create a "Virgin Mobile Ringtone Value Menu" that will offer a selection of ringtones for just $1 each. Artists whose songs are included in the promotion include Flo Rida, Mana, Buckcherry, Estelle and War.

Eventful to Provide Event Listings for L.A. Times' The Guide

Authored by Mark Hefflinger on April 30, 2008 - 12:44pm.

San Diego - Eventful, a site that aggregates local event listings, said on Wednesday that it will provide a selection of regional events to The Guide, a new resource on live music, book signings, art galleries, restaurants and other activities offered by the Los Angeles Times. San Diego-based Eventful said The Times is among 1,200 companies using its API to create targeted event listing calendars.

Google's Priority: Make Some Money Off YouTube

Authored by Paul Sweeting on April 30, 2008 - 10:50am.
It's a good thing Google makes so much money from its core business of placing text ads next to search results, because it's still searching for the special sauce on its other big initiatives. Google CEO Eric Schmidt told CNBC's Maria Bartiromo in an interview that aired today (transcript) that the company groping for ways to monetize the enormous traffic and reach of YouTube (although it has a new, secret plan that will roll out later this year), and for a working advertising model for social networks.

Analysis: Twitter Gaining Momentum But Still Niche

Authored by Heather Hopkins on April 29, 2008 - 6:28am.

Twitter, the micro-blogging platform, has been in the news quite a bit lately (in particular for VC funding and rescuing a US blogger). This has helped drive US Internet visits up further to the increasingly popular service. Year on year, Internet visits to Twitter.com are up 8 fold. In the past three months, visits have more than doubled and traffic continues to climb, up 60% in the past month.

Nine Inch Nails to Sell Personalized Tickets for Best Seats

Authored by Mark Hefflinger on April 28, 2008 - 12:36pm.

New York - Trent Reznor's Nine Inch Nails announced on Monday that the band has secured very limited allotments of "the guaranteed best possible seats" to every headlining show on the band's upcoming tour, and will make them available for sale via NIN.com. Fans must register under their real names for the tickets, which will come personalized with the purchaser's name that matches a photo ID presented at "designated will calls at separate entrances to be used exclusively by NIN.com pre-sale ticket holders."

Weezer Promote New Single on Buzznet Music Community

Authored by Mark Hefflinger on April 28, 2008 - 12:33pm.

Los Angeles - Online music community Buzznet, which recently acquired music blogs Stereogum and Idolator, has announced an online promotion for the release of Interscope/Geffen/A&M Records' artists Weezer's new single, "Pork & Beans." The "online food fight" will allow Buzznet users to toss/post pork and beans on one another's profile pages. The band and Buzznet will also make a donation to Conscious Alliance, a non-profit that distributes food and resources to U.S. communities most in need, at the end of the promotion.

GTA IV Looks Great, But Is It Worth A Full 10?

Authored by Jay Baage on April 28, 2008 - 7:53am.


Tomorrow April 29, one of the most anticipated video games of the year, Take Two Interactive (NSDQ: TTWO) and Rockstar Games' "Grand Theft Auto IV," will hit store shelves. Analysts predict that it will top last year's record-breaking $300 million first-week sales of Microsoft (NASD: MSFT) and Bungee Studios' first-person shooter "Halo 3", according to the Associated Press.

Weekend Fun: Don't Miss The Battle of the Lip Dub Videos

Authored by Jay Baage on April 25, 2008 - 7:21am.


Digg Dubb: Groove Is In The Heart from Trammell on Vimeo.
A new viral lip dub video has appeared (embedded above). This time courtesy of the staff at Digg. I would say it's a worthy follow-up to the video done at the offices at College Humor and Connected Ventures (see below). Revision3 has also joined the party with a lip bud video of their own (embedded at the bottom, gotta love INXS). Think about it, these videos are not just viral branding for the companies but also smart recruitment tools...

Analysis: Is The Future Of Online Advertising Entertainment or Information?

Authored by Scott Karp on April 25, 2008 - 6:25am.

There are two principal ways advertisers are trying to create value for consumers on the web — and they must create value because, you know, consumers are in control. On the web, advertisers can provide entertainment or information. How effective is advertising as information on the web? See Google’s $15B in ad revenue — an $5.19 billion in ad revenue in Q1 2008. The technology of web search enabled advertisers to create value for consumers in a way that was never possible in analogue media.

Nokia Taps Spike Lee to Direct User-Genrated "Social Film"

Authored by Mark Hefflinger on April 24, 2008 - 10:38am.

White Plains, N.Y. - Nokia (NYSE: NOK) on Thursday announced a promotional partnership with filmmaker Spike Lee, who will "direct" a film that utilizes user-submitted camera phone footage and other content.