DMC2006

WashTimes: Web Widens TV Opportunity

Authored by robert on July 6, 2006 - 11:42am.

Dan Caterinicchia, reporter with the Washington Times, provides coverage of the television panel from the 2006 Digital Media Conference.

Mike May: Act Like A Publisher, Think Like An Agency

Authored by robert on June 29, 2006 - 9:15am.
Mike May, a moderator at last week’s Digital Media Conference, writes about a new style of online ad campaign mentioned by Shervin Pishevar, president & COO of Freewebs during the State of Online Advertising panel.

Digital Media Conference Photos

Authored by robert on June 28, 2006 - 9:27pm.
Here are more photos from the conference. Please excuse the formatting glitches in the thumbnail view. Enjoy!

Conference Photos (Thumbnail)
Conference Photos (by Name)
tags: DMC2006 |

Gary Arlen: Handicapping the Net Neutrality Vote

Authored by robert on June 26, 2006 - 9:12pm.

Gary Arlen, a moderator at last week’s Digital Media Conference, provides his take-aways on the event, including Net Neutrality. Here is a choice extract: “While the policy sessions generated passionate arguments, the conference’s content and business panels underscored the revitalization of the interactive business itself.”

Rohit Bhargava: Why Marketing to Millennials is not Impossible

Authored by robert on June 26, 2006 - 8:49pm.
Here are Rohit Bhargava's reflections on the Millennials panel he participated on at last week's Digital Media Conference. A key point he makes is that this generation is not adverse to marketing, as some assume, but in fact they regularly seek relevant marketing information, that is not interrupting.

DMC2006 Photos

Authored by todd_beals on June 24, 2006 - 4:55am.
Here's a LINK to a few photos from yesterday's event. Feel free to do with them as you wish with proper attribution...
tags: DMC2006 |

XM Chief: "Paranoia" Driving Industry Objections to New Technology

Authored by Mark Hefflinger on June 23, 2006 - 1:01pm.
McLean, Va. - Hugh Panero, the president and CEO of XM Satellite Radio, told a crowd at Friday's Digital Media Conference, hosted by Digital Media Wire in McLean, Va., that his company's current battle with the recording industry over new radio features that allow subscribers to digitally store and replay content are unfounded.

DMC2006: Panel 4 - Mobility Is The Message

Authored by todd_beals on June 23, 2006 - 9:15am.

[Notes from the 2006 Digital Media Conference]  

Mobility PanelPaul Towler: Mobile is an incredibly flexible distribution mechanism, but one of the key challenges that all the MVNOs have is that they don’t own their own infrastructure, so they’re forced to live at the whim of the mother network. To that degree on the data side, they’re not in full control. The key attributes of a successful MVNO? (Virgin Mobile comes to mind) is that they capitalize on their marketing ability instead of their segmentation capabilities. Being consumer-oriented can also carry over to this space…

tags: Mobile | DMC2006 |

DMC2006: Keynote #3 – Michael Kelly, President, AOL Media Networks

Authored by todd_beals on June 23, 2006 - 8:50am.

[Notes from the 2006 Digital Media Conference]   

Michael Kelly, AOL Keynote
The market has enjoyed 3 plus years of quarter over quarter growth in online advertising, which is big and it's getting even bigger... and becoming a huge part of our business at AOL.  Keeping up with the demand is a challenge. The 4 big players (Google, Yahoo, AOL and MSN) control 50% of the advertising dollars. Each of these players enjoy over a 100M visitors a month. The spending gap between the 4 major portals and the non-portals is huge (i.e. a billion compared to 400k)

DMC2006: Panel 3 - Television - The Future Is Now

Authored by todd_beals on June 23, 2006 - 7:58am.
[Notes from the 2006 Digital Media Conference]

DMC2006 - Television PanelLarry Gerbrandt
:
The digital genie has been let out of the lamp. Case in point: Google has recently surpassed 44 million streams a day…From a macro-perspective, we’re looking at 110 million households here in the U.S…User-generated content is clearly the hottest ticket of the day, but just how big of a game changer is it? The bottom line of this panel is “to follow the eyeballs….”

tags: Internet | Video | VOD | TV | IPTV | DMC2006 | UGC |

DMC2006: Panel 2 – Music Matters

Authored by todd_beals on June 23, 2006 - 5:56am.

[Notes from the 2006 Digital Media Conference]
DMC2006: Music Matters Panel

Aydin Caginalp: The Industry Perspective - The sale of music downloads (online/mobile) has doubled in the last year and has helped to offset the 7% drop in physical CD sales. Most iPods contain files which are 66% ripped from CD’s and most are only half-filled. The empowerment of the internet is the empowerment of the artist.

DMC2006: Panel 1 – The Battle For The Digital Consumer

Authored by todd_beals on June 23, 2006 - 5:51am.
[Notes from the 2006 Digital Media Conference]

DMC 2006 - Panel #1
Ok, I missed the first part of this panel saying “HI” to a few people on the break, but here’s what I heard during the second half…In general, the consumer now has complete control over their television viewing habits and the advertisers need to respect that. The 1980-2000 generation is not really watching tv screens and is much more interested in dealing with content that they’ve generated and in sharing it thereby building community.

DMC2006: Keynote #1 - Dawn McCall, President, Discovery Networks Intl.

Authored by todd_beals on June 23, 2006 - 2:18am.

[Notes from the 2006 Digital Media Conference]
Dawn McCall Keynote
DNI programs content for 704 million subscribers outside of the U.S. and it operates the largest international footprint in the industry.  (i.e., consists of 17 brands, multiple continents, 100 unique feeds, 35 languages, 1000 employees in 24 offices throughout the world.)

WSJ: Google Begins Streaming Commercial Videos for Free

Authored by robert on June 23, 2006 - 1:24am.
The WSJ reports that Google began streaming commercial videos, including movies and TV shows, for free on the Web as part of a trial of advertising support for its video offerings, yesterday. Free videos can be viewed here: video.google.com. Burger King and Netflix are two of the sponsors underwriting this experiment. And yes, I do find it to be ironic that Netflix is helping Google to condition consumers to expect even more for free in the digital world (though I recognize that Charlie Chaplin and Mr. Magoo DVD's probably do not make up a large percentage of Netflix's revenue). Daniel Blackman, Strategic Partner Development, for Google Video, will be on the Television panel at 2PM EST at the Digital Media Conference today.

Conference Updates

Authored by Ned Sherman on June 22, 2006 - 5:52am.

Hi everyone,

A few conference updates:
Hilary Rosen (former CEO of the RIAA) joins the Music Matters panel setting up a lively discussion on the future of digital music.  Since May 2005 she's been a consultant to companies in the media industry such as XM Radio, Viacom and Snocap.  She is also a contributing blogger to the Huffington Post.  For her recent blogs, go to: http://www.huffingtonpost.com/hilary-rosen/for-the-record-for-what-_b_22177.html

We are pleased to announce the addition of a new panel:
"Net Neutrality and Net Competition: The Battle for the Internet Pipes"

Speakers include:
Scott Cleland, Founder & President, Precursor, LLC (Chairman, NetCompetition.org)
Christopher Wolf, Partner, Proskauer Rose LLP (Co-Chair "Hands off the Internet")
Earl Comstock, President & CEO, COMPTEL
Christopher Putala, EVP, Public Policy, Earthlink
Sarah Lai Stirland, Senior Writer, National Journal's Technology Daily (Moderator)

There are currently 425 attendees registered for the event - looks like this will be a "sold out" event.  Final headcount will be announced at tomorrow's event. 

We'll keep you posted on updates throughout the day.

Sincerely,
The Co-Chairs

Videos Explaining the Two Sides of Net Neutrality

Authored by robert on June 14, 2006 - 7:53am.
Here are a few videos mentioned in today's Wall Street Journal piece that covers the grassroots and lobbying efforts of the two sides involved in the Net Neutrality debate.