Post Tagged with: "YouTube"

YouTube Will Soon Be Able to Make Any Video Shopping-Enabled
/ September 30, 2015 8:56 am
YouTube Will Soon Be Able to Make Any Video Shopping-Enabled

Variety reports "YouTube might be about to look more like Home Shopping Network or QVC. The Google-owned video site’s new “Shopping” ads, to be rolled out over the next few months, will let advertisers buy click-to-buy ad overlays within partner videos, YouTube CEO Susan Wojcicki announced at an Advertising Week event in New York.". Read More

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Mattel turns to Tongal for original YouTube content
/ September 22, 2015 3:46 pm
Mattel turns to Tongal for original YouTube content

Streamdaily.tv reports "The characters behind enduring toy brands Barbie, American Girl, Monster High and Hot Wheels (pictured) are coming to YouTube following a second digital video-creation deal inked between Mattel and Tongal, a talent-sourcing platform that links brands with writers, producers and studios around the world.". Read More

Epic Games debuts documentary series to help you understand virtual reality
/ September 21, 2015 4:32 pm
Epic Games debuts documentary series to help you understand virtual reality

VentureBeat reports "Epic, which is best known for producing shooters like Unreal Tournament and Gears of Wars, released the first entry in a new YouTube documentary series about VR. Called Sense of Presence, these minifilms will attempt to explain that magic of VR, which is an experience that is hard to translate into speech or text.". Read More

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YouTube Space L.A. unveils spooky new Halloween program
/ September 16, 2015 11:58 am
YouTube Space L.A. unveils spooky new Halloween program

Streamdaily.tv reports "This year, YouTube has teamed up with Skybound Entertainment as well as Walking Dead comic creator Robert Kirkman for the program. Creators will have access to a set inspired by Kirkman’s dark and quirky comic creations and be tasked with writing a script in keeping with the theme: 'What happened here?'". Read More

Social-Marketing Agency TheAudience Acquired by Dubai Conglomerate AAHG
/ September 15, 2015 12:37 pm
Social-Marketing Agency TheAudience Acquired by Dubai Conglomerate AAHG

Variety reports "Al Ahli Holding Group, a diversified conglomerate based in Dubai, has acquired theAudience, a social-media and digital content marketing agency. Terms of the deal were not disclosed. TheAudience, which has about 75 employees and will remain based in Los Angeles, syndicates more than 5,000 pieces of branded content per month that it claims reaches more than 1 billion consumers. The company manages a network of 6,000 celebrities and influencers.". Read More

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Snapchat’s Vanishing-Video Advantage Over YouTube, Facebook
/ September 8, 2015 1:06 pm
Snapchat’s Vanishing-Video Advantage Over YouTube, Facebook

Variety reports "Snapchat now claims to serve an average of 4 billion daily video views — doubling its video traffic in the past three months. The number, first reported by IBTimes and confirmed by Snapchat, comprises Live Stories shared by other users and media company accounts in a person’s feed (excluding private messages and Snapchat Discover, its separate section which currently features 15 content partners). Snapchat has started running interstitial ads in Live Stories, as it did in the content MTV pushed last Sunday for the Video Music Awards.". Read More

FTC settles with Machinima for paying YouTube influencers to endorse Xbox One
/ September 2, 2015 11:48 am
FTC settles with Machinima for paying YouTube influencers to endorse Xbox One

VentureBeat reports "The Federal Trade Commission has settled charges with Machinima, which had been accused of deceptive advertising by paying “influencers” to post YouTube videos that endorsed Microsoft’s Xbox One video game console.". Read More

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