Post Tagged with: "YouTube"

Snapchat Pauses Being Cool To Give Advertisers The Hard Sell
/ June 22, 2015 2:34 pm
Snapchat Pauses Being Cool To Give Advertisers The Hard Sell

TechCrunch reports "Evan Spiegel released a zero-fun informercial about Snapchat‘s ads today, extolling the virtues of “3V: vertical video views” in a way that would bore most of his users to tears. From a bland office couch, Spiegel explains how Snapchat’s full-screen ads slot between its content while Facebook and YouTube’s are either annoying pre-rolls or only fill part of the screen.". Read More

Facebook is nipping at YouTube’s heels in the race for video viewers and advertisers
/ June 22, 2015 2:32 pm
Facebook is nipping at YouTube’s heels in the race for video viewers and advertisers

VentureBeat reports "According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does — two trillion versus YouTube’s three trillion. Both services have a comparable number of monthly users overall.". Read More

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Evan Spiegel gets serious in his video pitching Snapchat video ads
/ June 22, 2015 2:12 pm
Evan Spiegel gets serious in his video pitching Snapchat video ads

Digiday reports "For the second time in a week, Evan Spiegel is proving to be quite the budding YouTube star. The Snapchat CEO released another homemade-like video, this time pitching the app’s new advertising approach in conjunction with his presentation at Cannes Lions this morning.". Read More

Google Taps Storyful for YouTube Newswire
/ June 18, 2015 3:34 pm
Google Taps Storyful for YouTube Newswire

Variety reports "YouTube unveiled a new curated section of verified eyewitness videos called the YouTube Newswire Thursday to give journalists and news junkies alike direct access to newsworthy raw footage from around the world. At launch, YouTube Newswire featured videos about the mass shooting in Charleston, South Carolina, storms in Oklahoma and the war in Syria.". Read More

YouTube to Launch Gaming App
/ June 15, 2015 12:34 pm
YouTube to Launch Gaming App

The Hollywood Reporter reports "YouTube Gaming, which will launch in the U.S. and the U.K. this summer, has been built with gamers in mind. More than 25,000 games — everything from Call of Duty to Zelda — will have their own page that curates the best videos and live streams about that title. Game publishers and gaming-focused YouTube creators will also have their own channels within the app.". Read More

YouTube launches Music Insights for artists
/ June 3, 2015 2:18 pm
YouTube launches Music Insights for artists

VentureBeat reports "With this tool, YouTube is trying to show how it can provide more value to its homegrown artists, especially as competing platforms continue to proliferate. In addition to video platforms like Vimeo, YouTube has to contend with music streaming networks like Spotify and Tidal, which now host music videos.". Read More

Fusion to Launch Digital Studio F-Comedy
/ June 2, 2015 1:09 pm
Fusion to Launch Digital Studio F-Comedy

The Hollywood Reporter reports "Fusion is hoping to use the Internet as an incubator for new comedy concepts. The cable network plans to launch digital studio F-Comedy to produce a range of projects, including short-form content, long-form series and comedy news. To do this, Fusion is partnering with New York-based improv comedy group Upright Citizens Brigade, YouTube and others.". Read More

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