Post Tagged with: "Time Warner"

Turner Revs Up Streaming Plans with iStreamPlanet Acquisition
/ August 14, 2015 2:35 pm
Turner Revs Up Streaming Plans with iStreamPlanet Acquisition

Variety reports "Turner said the deal was part of a plan to shift its technology infrastructure to cloud-based applications, and also to gain tools to help develop new products and new iterations of existing businesses. Turner’s needs include over-the-top and TV Everywhere streaming for its entertainment networks as well as live news and simulcast technology for CNN and its offshoots. The platforms and technologies offered by iStreamPlanet may also support other Time Warner businesses.". Read More

Networks Look to Sell Ads With a Personal Touch
/ April 22, 2015 10:31 am
Networks Look to Sell Ads With a Personal Touch

Variety reports "Madison Avenue is putting new pressure on networks to help find distinct clusters of audience, rather than merely barking out their ad pitches to the crowd at large, as has been standard practice. It’s a demand that threatens to redefine the economic foundation upon which TV has rested since the days of 'The Andy Griffith Show' and 'Dragnet.'" . Read More

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)
/ April 13, 2015 12:08 pm
Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)

Variety reports "Madison Avenue has long paid for TV commercials in a way that made sense when everyone watched TV the same way. With digital technology giving rise to multiple kinds of couch-potato behavior, however, advertisers are pushing for something new.". Read More

HBO, Vice Will Launch Daily Newscast As Part of 4-Year Content Pact
/ March 26, 2015 1:42 pm
HBO, Vice Will Launch Daily Newscast As Part of 4-Year Content Pact

Variety reports "Time Warner’s HBO and upstart content outlet Vice Media will launch a five-day-a-week newscast on the premium cable outlet as part of a new four-year content pact, the two companies said Thursday.". Read More

Time Warner Chief Says Cable Operators Will Eventually Embrace HBO Now
/ March 10, 2015 1:38 pm
Time Warner Chief Says Cable Operators Will Eventually Embrace HBO Now

Variety reports "Not everyone is thrilled by the prospect of HBO’s upcoming streaming service, Time WarnerCEO Jeff Bewkes admitted at Tuesday’s Deutsche Bank Media, Internet & Telecom Conference." . Read More

Warner Bros CEO Forecasts More Cost Cutting, Even As Studio Grows
/ March 5, 2015 10:43 am
Warner Bros CEO Forecasts More Cost Cutting, Even As Studio Grows

Deadline reports "Warner Bros isn’t through with cost cutting after slicing about $200 million from its its operating expenses last year. “We think there’s an opportunity to go even further” — particularly in marketing — studio CEO Kevin Tsujihara said today at the Morgan Stanley Technology, Media & Telecom Conference." . Read More

Cable Networks Pack More Spots Into Shows
/ January 28, 2015 11:07 am
Cable Networks Pack More Spots Into Shows

Broadcasting & Cable reports "With ratings down and the ad market weak, some programmers —particularly on cable— are packing more commercials into their shows in order to keep ad revenue from falling further.". Read More

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