Post Tagged with: "Nielsen"

Nielsen Adds Facebook to Social TV Ratings
/ January 22, 2016 11:55 am
Nielsen Adds Facebook to Social TV Ratings

The Hollywood Reporter reports "Nielsen wants to know what TV shows are getting the biggest buzz on Facebook. The measurement firm is expanding its Twitter TV Ratings to include data from Facebook and, eventually, Instagram. The new reports are being rebranded as Nielsen's Social Content Ratings.". Read More

Nielsen: Music Streams Doubled In 2015, Digital Sales Continue To Fall
/ January 7, 2016 12:42 pm
Nielsen: Music Streams Doubled In 2015, Digital Sales Continue To Fall

TechCrunch reports "2015 was a good year for streaming services, according to Nielsen’s year-end Music report out now. In 2015, on-demand streaming services grew to 317 billion streams – that’s a doubling from 2014, which saw 164.5 billion songs streamed, Nielsen report states.". Read More

Facebook Launches New Bid to Steal TV Advertising Dollars
/ September 28, 2015 4:13 pm
Facebook Launches New Bid to Steal TV Advertising Dollars

Variety reports "Facebook has a new tool to help Madison Avenue divert money away from TV, and spend it instead on the world’s biggest social service connecting more than 1 billion people on Earth. The company announced an expanded partnership with Nielsen, under which Facebook video ads will be rolled up into the research firm’s total rating point (TRP) metric. That’s supposed to let ad buyers plan a campaign that spans both TV and Facebook, “and they can buy a share of those TRPs directly with Facebook,” the company explained in a blog posting Sunday evening.". Read More

Digital-Video Use Increases In All Parts of Day – Nielsen
/ September 21, 2015 4:05 pm
Digital-Video Use Increases In All Parts of Day – Nielsen

Variety reports "The greatest percentage increase in digital video usage was found to take place overnight and in the early morning hours. Between 5:00 AM and 8:00 AM, usage in this regard has increased 38%, the measurement company found. The 9 p.m. hour saw an increase of more than 700,000 adult users of digital video year over year.". Read More

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Nielsen Will Begin Measuring Video Ads On Roku
/ April 30, 2015 11:58 am
Nielsen Will Begin Measuring Video Ads On Roku

TechCrunch reports "In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs." . Read More

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)
/ April 13, 2015 12:08 pm
Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)

Variety reports "Madison Avenue has long paid for TV commercials in a way that made sense when everyone watched TV the same way. With digital technology giving rise to multiple kinds of couch-potato behavior, however, advertisers are pushing for something new.". Read More

SVOD Services In 41% of U.S. Homes
/ March 11, 2015 2:03 pm
SVOD Services In 41% of U.S. Homes

Broadcasting & Cable reports "Big changes continue in the way Americans consume television. In its new Total Audience Report for the fourth quarter of 2014, Nielsen says that 41% of U.S. homes have access to a subscription video-on-demand service like Netflix, up from 36% a year ago.". Read More

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