Post Tagged with: "Microsoft"

Machinima Hires Ad Veteran Don Reilly to Lead Brand Partnerships
/ November 20, 2015 11:21 am
Machinima Hires Ad Veteran Don Reilly to Lead Brand Partnerships

Variety reports "Machinima, a digital entertainment studio focused on fandom and video-game culture, has tapped Don Reilley as VP, head of national brand partnerships. Reilley has worked in ad roles for several digital and gaming companies including Microsoft, Amazon, Electronic Arts and Gamespy. He reports to Machinima chief revenue officer Jamie Weissenborn.". Read More

Skype launches a share button to help you share content from the Web
/ November 4, 2015 11:38 am
Skype launches a share button to help you share content from the Web

VentureBeat reports "The Microsoft-owned company, better known for its VoIP software that lets you talk with friends online anywhere in the world, is launching its new share button with MSN.com to begin with, and with Sify.com, in India. Developers can also add the Skype share button to their own websites, choosing from among four different designs suited for either mobile or desktop.". Read More

Tencent, Sony, Microsoft, and EA show that the multiplatform strategy — console, PC, and mobile — is golden in 2015
/ November 2, 2015 11:57 am
Tencent, Sony, Microsoft, and EA show that the multiplatform strategy — console, PC, and mobile — is golden in 2015

VentureBeat reports "Games market research group Newzoo today released its list of the top 25 public game companies with the highest revenue, based on the first half of 2015. Combined, they earned $28.7 billion in revenue, up 16 percent from the same period last year. A growing industry is a healthy industry, and Newzoo expects gaming to be worth $91.5 billion this year, thanks to the growth of new consoles, PC online gaming, and the mobile sector.". Read More

Disney Partners With Amazon And Microsoft To Expand Its Digital Movie Service
/ September 8, 2015 12:57 pm
Disney Partners With Amazon And Microsoft To Expand Its Digital Movie Service

TechCrunch reports "Despite its name, Disney Movies Anywhere, the studio’s cloud-based digital movie service, hasn’t really been available anywhere you want to watch its titles. But today, that’s beginning to change. The company is expanding support for the service to additional platforms with the launch of new apps for Microsoft Xbox 360, Amazon’s Fire TV and Fire TV Stick, and Amazon tablets. And, in a few more days, it will have apps for Android TV and Roku, too.". Read More

Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format
/ September 2, 2015 12:31 pm
Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format

TechCrunch reports "It’s not often we see these rival companies come together to build a new technology together, but the members argue that this kind of alliance is necessary to create a new interoperable video standard that will work across vendors and platforms. While it goes unmentioned in the announcement, it’s also clear that none of the members involved in this alliance want to have to pay royalties to the likes of MPEG LA.". Read More

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Xbox One’s resurgence is great for the industry
/ July 27, 2015 5:51 pm
Xbox One’s resurgence is great for the industry

Gamesindustry.biz reports "As Microsoft turns even more sharply towards enterprise, the console's bullish performance helps to secure its future within the company.". Read More

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Microsoft Exits Display and Video Ad Business With AOL Pact
/ June 30, 2015 12:00 pm
Microsoft Exits Display and Video Ad Business With AOL Pact

Variety reports "Big changes are coming to Microsoft: The company is exiting its display, mobile and video advertising business, and has struck a deal with AOL, which is going to take over the business in the U.S. and eight other key markets.". Read More

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