Post Tagged with: "Marketing"

Tumblr arrives Down Under with more local content from brands
/ August 21, 2015 12:03 pm
Tumblr arrives Down Under with more local content from brands

Mashable reports "The company, founded by David Karp in 2007, has more than 4.6 million users in Australia and 750,000 in New Zealand so it makes sense for the reblogging giant to set up on Aussie shores. Tumblr was acquired by Yahoo in 2013 and comes to Australia in partnership with the local arm of the brand — Yahoo7. The commercial launch will allow Australian brands to create content on the platform to increase engagement with the Tumblr audience.". Read More

Sorry Snapchat, But You’re Not Winning the Election
/ August 20, 2015 10:03 am
Sorry Snapchat, But You’re Not Winning the Election

Wired reports "On the surface, having a presence on Snapchat makes these candidates appear forward-thinking and committed to connecting with millennials, Snapchat’s core demographic. And yet, even as candidates and their young teams play with the platform, behind the scenes, many of the digital teams on presidential campaigns say it’s far too early to dub 2016 the Snapchat election, as many in the media have already breathlessly claimed. Compared to other advertising platforms like Facebook, Youtube, Twitter, and most importantly, TV, they say, the ephemeral messaging app has a long way to go toward proving its worth.". Read More

India’s Eros to Add Original Series to Streaming Service as Netflix Launch Looms
/ July 17, 2015 10:44 am
India’s Eros to Add Original Series to Streaming Service as Netflix Launch Looms

The Hollywood Reporter reports "Indian entertainment major Eros International has officially launched a marketing campaign for its digital video service ErosNow, which already has over 19 million registered users and announced plans to add original programming amid the looming launch of Netflix in the country.". Read More

CD Baby Partners with Revelator to Provide Data Intelligence Services to Customers
/ June 23, 2015 11:53 am
CD Baby Partners with Revelator to Provide Data Intelligence Services to Customers

Revelator, a cloud-based platform that provides an end-to-end sales and marketing intelligence service, has entered into a long-term partnership with CD Baby to provide immediate access to the Revelator platform to CD Baby's 400,000 customers, and integrate Revelator’s analytics tools into the CD Baby dashboard. Read More

The 100 Most Influential Leaders in Marketing, Media and Tech
/ May 27, 2015 1:03 pm
The 100 Most Influential Leaders in Marketing, Media and Tech

AdWeek reports "To assemble this list, we considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, employees overseen, key acquisitions and partnerships, and industry accolades and media buzz. ". Read More

The emojification of brand advertising
/ April 15, 2015 11:48 am
The emojification of brand advertising

Digiday reports "Pictures speak a thousand words. Especially if those pictures are fun graphic emojis like a smirking face. Or a face with tears of joy. Or a see-no-evil monkey." . Read More

Instagram, Snapchat, and the new age of game marketing
/ April 8, 2015 10:24 am
Instagram, Snapchat, and the new age of game marketing

VentureBeat reports "Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.". Read More

Get Adobe Flash player