Post Tagged with: "Google"

Why the mobile ad market is so dependent on app installs for growth
/ November 10, 2015 11:00 am
Why the mobile ad market is so dependent on app installs for growth

Digiday reports "Companies like Facebook, Google and Twitter are making a killing on app-install ads, which are the most ubiquitous type of ad on mobile. When one app — a game, delivery service or e-retailer — falters, another five go searching for users with ads on mobile devices.". Read More

Google Expands Its VR Program For Students To More U.S. Schools
/ November 9, 2015 12:31 pm
Google Expands Its VR Program For Students To More U.S. Schools

TechCrunch reports "Earlier this year, Google announced its so-called Expeditions Pioneer Program. This project aims to bring Google’s Cardboard VR viewer to students by bringing a full kit of gear for using virtual reality in the classroom to schools. Google started rolling this program out to select schools in September and now it’s ready to expand this program to more schools in the U.S., with other countries to follow.". Read More

Mossberg: It’s Time for Google to Make Its Own Hardware
/ November 9, 2015 12:26 pm
Mossberg: It’s Time for Google to Make Its Own Hardware

Re/code reports "It’s Nexus time again, the time each year when Google ships its hero devices in the Nexus line. That’s a brand of phones and tablets commissioned by the company starting in 2010 — not to be huge sellers, but to show the world the best of its Android operating system.". Read More

Google Acquires iOS Video Editing App Maker Fly Labs
/ November 9, 2015 12:16 pm
Google Acquires iOS Video Editing App Maker Fly Labs

Google has acquired Fly Labs, a New York-based startup specializing in iPhone video editing apps. The Fly Labs team will be contributing to Google Photos going forward, and existing Fly Labs apps will be shut down early next year. Read More

Why Google is getting schooled by Facebook in display ads, and what it’s doing about it
/ October 23, 2015 11:32 am
Why Google is getting schooled by Facebook in display ads, and what it’s doing about it

VentureBeat reports "Most recently, IgnitionOne’s Q3 Digital Marketing Report said that Google’s display business dropped 19 percent from last year’s third quarter to this year’s, while Facebook’s share of display advertising spend increased by 40 percent. In short, the reason Facebook display ads are growing faster than Google’s is that Facebook has been able to “clone” audiences of people who have already bought the advertiser’s product.". Read More

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Google Boots Virtual Reality Apps Off Play Store Over Cardboard Trademark
/ October 16, 2015 11:17 am
Google Boots Virtual Reality Apps Off Play Store Over Cardboard Trademark

Variety reports "Google is getting serious about its Cardboard VR initiative, at least on the trademark front: The company has removed a number of apps over the use of the Cardboard moniker this week, informing developers that their listings violated Google Play’s content policy.". Read More

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Here’s how Google gives publishers a 100 percent viewable ad option
/ October 16, 2015 11:14 am
Here’s how Google gives publishers a 100 percent viewable ad option

Digiday reports "A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications, which is behind sites including PCWorld and MacWorld, can serve the guaranteed impressions using a new capability in Google’s DoubleClick product called vCPMs — the “v” stands for viewable and CPM is the cost per thousand ad impressions.". Read More

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