Post Tagged with: "Facebook"

Google, Facebook, Yahoo And Verizon (And Comcast, AT&T And Twitter) Have Chosen Their New Battleground
/ November 16, 2015 12:46 pm
Google, Facebook, Yahoo And Verizon (And Comcast, AT&T And Twitter) Have Chosen Their New Battleground

VideoNuze reports "There’s a coming scrum that will involve all the major Internet giants, and the stakes are just being set now. It’s a fight for video footprint; specifically, for off-network video distribution and monetization. And it has heated up significantly over the past year, driven by a handful of expensive acquisitions and internal build-outs.". Read More

Facebook Widens 360-Degree Video Partners, Tests Ads
/ November 12, 2015 11:08 am
Facebook Widens 360-Degree Video Partners, Tests Ads

Variety reports "The company, which debuted the format in September, said the feature is now available via the Facebook iOS app, in addition to Android devices and the web. The social giant has added new partners that are publishing 360-degree videos, including ABC News, Nickelodeon and Fox’s “Scream Queens” — which posted a virtual set tour — and is testing video ads that employ the technology.". Read More

Why the mobile ad market is so dependent on app installs for growth
/ November 10, 2015 11:00 am
Why the mobile ad market is so dependent on app installs for growth

Digiday reports "Companies like Facebook, Google and Twitter are making a killing on app-install ads, which are the most ubiquitous type of ad on mobile. When one app — a game, delivery service or e-retailer — falters, another five go searching for users with ads on mobile devices.". Read More

Facebook’s traffic to top publishers fell 32 percent since January
/ November 9, 2015 12:28 pm
Facebook’s traffic to top publishers fell 32 percent since January

Digiday reports "Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by their reliance on Facebook) plunged 32 percent from January to October, according to SimpleReach, a distribution analytics company. The more reliant the publisher on Facebook, the bigger the hit: Among the top 10, the drop was a steeper 42.7 percent.". Read More

Belgium orders Facebook to stop tracking non-users within 48 hours
/ November 9, 2015 12:23 pm
Belgium orders Facebook to stop tracking non-users within 48 hours

VentureBeat reports "A judge in Belgium has ordered Facebook to stop tracking Internet users, specifically those who don’t have an account, based on apparent lack of consent. The court warned that failure to do so within the next 48 hours could result in fines of up to $269,000 a day (250,000 euros). Not surprisingly, the social networking company says it’ll appeal the decision.". Read More

Facebook Debuts “Music Stories,” A New Way To Discover And Share Songs From Spotify And Apple Music
/ November 5, 2015 1:16 pm
Facebook Debuts “Music Stories,” A New Way To Discover And Share Songs From Spotify And Apple Music

TechCrunch reports "Facebook announced this morning a new feature called “Music Stories,” that will allow users to better discover new music or share tracks with their friends. Essentially a new post format for Facebook, Music Stories integrates with Spotify and Apple Music to provide a 30-second preview of the shared song or album that can be played directly on Facebook itself.". Read More

Nightwatch VR experience goes live
/ November 4, 2015 11:40 am

Streamdaily.tv reports "Nightwatch 360, a short VR experience based on the show’s content, went live Nov. 2. The short is available for free on VR headsets through the Samsung Milk VR store and on YouTube and Facebook in 360.". Read More

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