Post Tagged with: "Facebook"

Streaming, online video advertising jumps by 66%
/ August 28, 2015 1:03 pm
Streaming, online video advertising jumps by 66%

Streamdaily.tv reports "U.S. ad agencies are warming up to the idea of advertising on streaming and online video, reports Strata, a Chicago-based company that develops software for media buyers. According to a survey conducted by Strata that polled 85 agencies of various sizes across the U.S., there’s a 66% increase in interest in advertising on streaming and online video during second quarter 2015 over the same period in 2014.". Read More

Facebook Finally Cracks Down On Video Piracy
/ August 27, 2015 3:37 pm
Facebook Finally Cracks Down On Video Piracy

TechCrunch reports "Today, Facebook is trying to rectify its poor management of controlling video piracy on its site and appease video creators who have been getting kind of pissed off at the site with a series of new updates. Facebook currently uses a program called Audible Magic to identify when someone uploads a video that violates someone else’s intellectual property.". Read More

Facebook Launches M, Its Bold Answer to Siri and Cortana
/ August 26, 2015 1:07 pm
Facebook Launches M, Its Bold Answer to Siri and Cortana

Wired reports "It won’t take long for Messenger’s users to realize M can accomplish much more than your standard digital helper, suspects David Marcus, vice president of messaging products at Facebook. “It can perform tasks that none of the others can,” Marcus says. That’s because, in addition to using artificial intelligence to complete its tasks, M is powered by actual people.". Read More

Agencies tell us which video platform they believe is best for brands
/ August 21, 2015 11:25 am
Agencies tell us which video platform they believe is best for brands

Digiday reports "To be sure, YouTube is still the king for branded video content. According to recent data from video analytics firm Tubular Labs, 15 percent of the top 100 videos on YouTube in June came from brands. This far outstripped rivals like Facebook and Vine, both of which only had one branded video in their respective top 100. And yet, that doesn’t necessarily make YouTube the “best” video platform for brands.". Read More

Sorry Snapchat, But You’re Not Winning the Election
/ August 20, 2015 10:03 am
Sorry Snapchat, But You’re Not Winning the Election

Wired reports "On the surface, having a presence on Snapchat makes these candidates appear forward-thinking and committed to connecting with millennials, Snapchat’s core demographic. And yet, even as candidates and their young teams play with the platform, behind the scenes, many of the digital teams on presidential campaigns say it’s far too early to dub 2016 the Snapchat election, as many in the media have already breathlessly claimed. Compared to other advertising platforms like Facebook, Youtube, Twitter, and most importantly, TV, they say, the ephemeral messaging app has a long way to go toward proving its worth.". Read More

Facebook’s new video ads can play in any app
/ August 12, 2015 9:40 am
Facebook’s new video ads can play in any app

The Verge reports "The company announced Tuesday that it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic product ads that target based on what you've considered purchasing on the web.". Read More

Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network
/ August 11, 2015 9:20 am
Facebook Brings Auto-Play Video Ads To Apps In Its Mobile Ad Network

Tech Crunch reports "Facebook’s making a killing with its native, in-feed, auto-play video ads, and now it’s going to let other developers earn money off them too. Today Facebook announced that its opening up its own best performing ad units to publishers that show Facebook’s Audience Network ads to monetize their apps. Facebook says Audience Network publishers using its native ad units get 7X better performance than on their traditional banner ads." . Read More

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