Variety reports "Coke adds life, or so a popular 1976 ad slogan for the popular soda once bragged. It has certainly done just that for “American Idol,” the venerable Fox program that has long featured big cups festooned with logos for various drinks made by Coca-Cola laid out on its judges’ table. What Coke adds, however, it can also take away.". Read More
Coca-Cola, which is no stranger to music-related marketing, is taking a minority stake in Spotify. The deal is part of a new round of financing expected to bring in $100 million and value the music service at $3 billion. Read More one comment
Hollywood and Silicon Valley types have joined forces on Amplify, a mentor-driven startup accelerator and entrepreneurial campus in Venice, Calif. backed by a $4.5 million fund. Read More
London – Coca-Cola announced on Wednesday that it has partnered with Apple on a promotion that will give away more than 70 million iTunes song downloads and hundreds of iPods in Europe. Apple said that its iTunes Stores in Europe have now sold a combined total of 200 million songs, with 150 million sold in just the past year. Coca-Cola recently shuttered MyCokeMusic.com, its branded digital music store available in Europe. The promotion with Apple [...].