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AOL Buys Millennial Media for $238 Million to Further Mobile-Ad March
/ September 3, 2015 2:42 pm
AOL Buys Millennial Media for $238 Million to Further Mobile-Ad March

Variety reports "AOL has struck a deal to acquire Millennial Media, a provider of mobile-advertising technology and services, for a net $238 million in cash. AOL — which Verizon Communications acquired this year for $4.4 billion — is offering $1.75 per share of Millennial Media common stock, a 31% premium over Millennial’s closing stock price Wednesday. The deal for Millennial Media bolsters AOL’s mobile-ad capabilities, as it fights rivals like Facebook and Google for share of marketing spending as consumers spend more time on smartphones and tablets.". Read More

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