Post Tagged with: "Advertising"

Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall
/ August 26, 2015 12:41 pm
Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall

AdWeek reports "After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, placement and optimization of ads—for the first time." Read more. . Read More

Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything
/ August 13, 2015 12:30 pm
Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything

AdWeek reports "It's hip to be vertical. With smartphones held upright rather than sideways, such full-screen video started gaining big buzz last year as a way for Snapchat to build out an advertising business. Now, "vertical" has become the biggest buzzword in digital marketing. Periscope, Meerkat, Mashable and even YouTube have latched onto the concept, and with wider acceptance, traditional creators and designers are finding ways to adapt for video shot straight up.". Read More

Amazon quietly shutters product ads that drove traffic to outside sites
/ August 12, 2015 9:54 am
Amazon quietly shutters product ads that drove traffic to outside sites

VentureBeat reports "Amazon.com Inc quietly shuttered a pay-per-click advertising program that allowed businesses to divert traffic from the retailer’s platform to their own websites on Tuesday, saying it would permanently discontinue the program in October.". Read More

Is Facebook a TV Alternative for Advertisers? Not Yet.
/ July 29, 2015 6:34 pm
Is Facebook a TV Alternative for Advertisers? Not Yet.

Re/code reports "Facebook wants more TV ad money. Nothing new there: For years it has been fishing for TV advertisers by arguing that it has a TV-size audience. It’s a message that was reiterated once again by COO Sheryl Sandberg during the company’s Q2 earnings call on Wednesday. But now that message includes a little twist: Facebook actually has people watching TV-like content.". Read More

Sony Pictures TV Buys Majority Stake in IMS Latin America Ad Firm for About $100 Million
/ July 8, 2015 3:25 pm
Sony Pictures TV Buys Majority Stake in IMS Latin America Ad Firm for About $100 Million

Variety reports "Sony Pictures Television will acquire a 51% stake in Internet Media Services (IMS), a digital marketing and ad-buying firm serving Latin American markets, for about $100 million. In January, Sony Pictures Television Networks Latin America inked a deal with IMS to be the exclusive ad sales representative for its Crackle Internet TV service across Latin America and Brazil.". Read More

Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks
/ May 27, 2015 12:43 pm
Why Networks Are Going for Broke This Summer, From binge-viewing to VOD, broadcasters offer big perks

AdWeek reports ""Summer is a critical time period for so many advertisers: back-to-school, retail, summer movies," noted Darcy Bowe, vp, media director at Starcom. "You really want to get your message out there, but because the broadcasters weren't programming anything new, people were trained not to watch TV in the summer.". Read More

Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders
/ May 27, 2015 12:31 pm
Facebook to Host Time Inc.’s Fortune Video-Interview Series with Biz Leaders

Variety reports "Facebook, adding another media partner to its burgeoning video strategy, is working with Time Inc.’s Fortune, which is launching a interview series with CEOs and other business bigwigs on the social-media giant’s service. “The Chat,” Fortune’s new video show, is supposed to open the floor to any and all questions, styled after Reddit’s “Ask Me Anything” format. The series will contain advertising and/or sponsorships; at first, the video will include preroll ads, but only for segments hosting on Fortune.com.". Read More

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