Post Tagged with: "Advertising"

Totino’s turns to Twitch for its Super Bowl marketing
/ February 5, 2016 11:45 am
Totino’s turns to Twitch for its Super Bowl marketing

Digiday reports "On Super Bowl Sunday, pizza rolls brand Totino’s is hosting a three-and-a-half hour gaming competition on Amazon’s live streaming gaming platform Twitch. Popular Twitch gamers like iijeriichoii, summit1g, TimTheTatman and GoldGlove will go head-to-head in a series of contests where one gamer sits on a regular couch and the other on the “Bucking Couch,” which will spin, roll and buck based on chat commands sent in by viewers. Pizza rolls will be on the set; players may or may not munch on them during battle.". Read More

This YouTube channel makes more money from paid subscriptions than YouTube ads
/ December 21, 2015 11:07 am
This YouTube channel makes more money from paid subscriptions than YouTube ads

Digiday reports "Most people watch Black&Sexy TV on YouTube, where it has nearly 118,000 subscribers. But as a smaller channel, YouTube advertising doesn’t bring in enough to support the type of content that Black&Sexy TV aims to make, which are well-produced, scripted comedies and dramas. For instance, last year Black&Sexy TV only made $35,000 from YouTube advertising.". Read More

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Time Inc. Taps Hulu, Yahoo, Zealot Networks For Video Distribution
/ December 10, 2015 1:34 pm
Time Inc. Taps Hulu, Yahoo, Zealot Networks For Video Distribution

Variety reports "Time Inc. said Thursday that it had added Hulu, Yahoo and Zealot Networks to the ranks of outlets that will distribute its growing amount of original video. Including the three outlets, Time Inc. now works with 18 different partners that span more than 4,000 U.S. sites and platforms, the company said.". Read More

Hulu CEO Says “Vast Majority” of Users Stick With Ad Option
/ November 20, 2015 11:51 am
Hulu CEO Says “Vast Majority” of Users Stick With Ad Option

The Hollywood Reporter reports "Hulu expects to grow its advertising and subscription revenue at roughly the same rate over the near-term despite having launched an ad-free option, CEO Mike Hopkins said Friday at the Paley International Council Summit in New York where he also explained the online video company's original content strategy.". Read More

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Machinima Hires Ad Veteran Don Reilly to Lead Brand Partnerships
/ November 20, 2015 11:21 am
Machinima Hires Ad Veteran Don Reilly to Lead Brand Partnerships

Variety reports "Machinima, a digital entertainment studio focused on fandom and video-game culture, has tapped Don Reilley as VP, head of national brand partnerships. Reilley has worked in ad roles for several digital and gaming companies including Microsoft, Amazon, Electronic Arts and Gamespy. He reports to Machinima chief revenue officer Jamie Weissenborn.". Read More

Tumblr Launches A “GIF Maker” For Mobile, Promises More Tools For Creative Expression To Come
/ November 18, 2015 12:09 pm
Tumblr Launches A “GIF Maker” For Mobile, Promises More Tools For Creative Expression To Come

TechCrunch reports "Tumblr today is launching a new tool that will capitalize on its community’s love for both creating and sharing GIFs with the debut of a mobile-only “GIF Maker.” The tool, which lets you quickly turn your iPhone videos or burst photos into GIFs, will not be a standalone application, but will rather become a core feature of the main Tumblr mobile app.". Read More

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Viacom Bets on Big Data to Boost Its Revenues
/ November 5, 2015 3:30 pm
Viacom Bets on Big Data to Boost Its Revenues

Variety reports "Over the past few years, a phalanx of data scientists from Microsoft and other technology havens have been lured to Viacom, where they are busily calculating ways to help marketers place their commercials with more precision. Once known as “Project Gemini,” a reference to one of NASA’s earliest human spaceflight programs, the service — now known as Vantage — will soon be offered to a broader array of the company’s sponsors. This combination of Silicon Valley wonk and Madison Avenue hard sell comes as rivals are crafting similar efforts.". Read More

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