Archive for category: video

Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall
/ August 26, 2015 12:41 pm
Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall

AdWeek reports "After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, placement and optimization of ads—for the first time." Read more. . Read More

Farewell To Flash: What It Means For Digital Video Publishers
/ August 24, 2015 2:15 pm
Farewell To Flash: What It Means For Digital Video Publishers

TechCrunch reports "Not too long ago, Flash powered a high percentage of the Internet’s vast array of videocontent. Today, that number is lower. But make no mistake, there are still many Flash-powered multimedia items on the web, including graphics, videos, games and animations, like GIFs, a preferred method of expression for millennials and adults alike.". Read More

Netflix Partners With SoftBank in Japan
/ August 24, 2015 2:11 pm
Netflix Partners With SoftBank in Japan

The Wall Street Journal reports "Under the agreement announced Monday, SoftBank customers will be able to sign up for Netflix at SoftBank’s retail shops, major electronics retailers and through SoftBank’s website and call centers. Netflix also announced its three-tier monthly pricing plans for Japan, which ranges from Y650 ($5.4) to Y1,450 a month. The two will also be involved in creating original content, SoftBank said.". Read More

MTG cuts 300 employees as focus shifts to digital
/ August 24, 2015 2:08 pm
MTG cuts 300 employees as focus shifts to digital

Streamdaily.tv reports "European media company MTG will lay off 300 employees in Sweden, Norway, Denmark and the U.K. as part of an ongoing restructuring effort that will see more of its business shift to the digital market, the company confirmed. Jorgen Madsen Lindemann, MTG president and CEO, (pictured) said in a statement the decision to eliminate the position held by 'valued colleagues' was difficult to make, 'but (the changes) are necessary and we are doing all that we can to assist those affected by these changes.'". Read More

AdMobilize And Verizon Partner To Monitor Ads In The Real World
/ August 24, 2015 2:03 pm
AdMobilize And Verizon Partner To Monitor Ads In The Real World

TechCrunch reports "AdMobilize, a new monitoring and tracking technology that measures attention and traffic in stores and for outdoor advertising, is partnering with Verizon* to add 3G connectivity to its outdoor beacons. In July, the Miami-based company announced the second version of its AdBeacon product, a way to measure ad performance in the physical world. At the time the company managed to round up $1.6 million in financing from undisclosed investors.". Read More

Australia’s Quickflix Cancels China Takeover Deal
/ August 24, 2015 1:59 pm

Variety reports "Australian streaming video company Quicklix says it has called off a deal announced earlier this month to acquire a Chinese film and TV firm. The cancellation is a further blow to Quickflix which is struggling to make headway in the newly competitive Australian online video sector, and follows the cancellation of a previously announced sub-distribution deal with Presto, a larger rival.". Read More

YouTube expands royalty-free music library
/ August 24, 2015 1:50 pm
YouTube expands royalty-free music library

Streamdaily.tv reports "It seems YouTube is pulling out more stops in an effort to keep its content creators happy. The Google-owned video giant confirmed that it has expanded its library of royalty-free music for creators by more than 1,000 songs. Creators now have more options for background music and sound effects in videos without risking copyright violations.". Read More

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