Archive for category: social

Shazam Earnings Fall — But User Growth Is Strong
/ August 31, 2015 5:01 pm
Shazam Earnings Fall — But User Growth Is Strong

Billboard reports "Some people might see these trends as proof the company's financial situation is imploding. But Shazam is taking a course made familiar by numerous tech companies where user growth trumps earnings. Last year, Shazam's users grew from about 86 million to nearly 120 million and daily searches jumped to 20 million from 17 million.". Read More

3 signs Apple has entered the Twilight Zone of virtual reality
/ August 31, 2015 4:51 pm
3 signs Apple has entered the Twilight Zone of virtual reality

Fortune reports "Facebook has snapped up at least five companies in the virtual reality/augmented reality space, including Oculus, maker of the Cadillac of VR goggles, for $2 billion last summer. Google’s Cardboard, a fold-out kit for turning any Android smartphone into a crude VR headset, is already on version 2.0. Now, according to Piper Jaffray’s Gene Munster, Apple has entered the Twilight Zone.". Read More

Facebook Advertises Facebook, on TV (Again)
/ August 31, 2015 4:48 pm
Facebook Advertises Facebook, on TV (Again)

Re/code reports "You don’t need a Facebook ad to tell to you use Facebook, because you and 1.5 billion other people use Facebook every month. Then again, lots of people drink Coke and eat at McDonald’s, and those guys advertise a lot. So here’s a new ad campaign from Facebook, which debuted on TV last night for audiences in New York, Chicago and San Francisco (hello, influencers!), and runs through September.". Read More

The Price of Fame with Superdata’s Joost van Dreunen
/ August 31, 2015 4:37 pm
The Price of Fame with Superdata’s Joost van Dreunen

Gamesindustry.biz reports "Superdata's Joost van Dreunen examines the impact YouTubers, Hollywood celebrities, and big-name developers are having on the industry.". Read More

iHeartMedia Promotes 3 National Programmers
/ August 31, 2015 4:16 pm
iHeartMedia Promotes 3 National Programmers

Billboard reports "iHeartMedia has announced a trio of promotions within its National Programming Platforms group. First up is iHeart veteran Brad Hardin, who has been elevated to executive vp and general manager. In addition, Jon Zellner is now evp of programming operations and Maynard is the new evp of programming strategy. All three will be based out of New York City and report to national programming chief Tom Poleman.". Read More

Vine Adds Music Discovery, Editing Functionality
/ August 28, 2015 1:51 pm
Vine Adds Music Discovery, Editing Functionality

Variety reports "Twitter-owned social video sharing service Vine added new features to its iOS and Android appsFriday that make it easier to discover music through the service. iPhone users also got some music-focused editing tools that will help them to more seamlessly synchronize their clips to music. On the discovery front, Vine has added a small music icon to some of the posted videos. Once a user taps on it, the app automatically displays which song was used for the loop.". Read More

Cheetah Mobile Will Launch Its Online Advertising Platform In India
/ August 28, 2015 1:49 pm
Cheetah Mobile Will Launch Its Online Advertising Platform In India

TechCrunch reports "Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advertising platform in India next month. Cheetah Mobile, which acquired Paris-based ad tech startup MobPartner for $58 million earlier this year, says its advertising platform currently has over 500 clients around the world, including Flipkart, Uber, Amazon, and Booking.com, as well as partnerships with Facebook, Google, and Tencent. It opened a Delhi office, its first in India, in June, and is currently hiring in that city as well as Bangalore.". Read More

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