Archive for category: marketing

Mobile Gaming Livestreaming Service Mobcrush Has Raised Around $10M
/ August 28, 2015 1:21 pm
Mobile Gaming Livestreaming Service Mobcrush Has Raised Around $10M

TechCrunch reports "Mobcrush’s bet is that mobile game streaming will be as big — if not bigger — than some of the competitive game streaming services that already exist. The gorilla in the room, of course, is Twitch — which Amazon bought for nearly $1 billion last year and has tens of millions (if not hundreds) of monthly viewers. Mobcrush raised $4.9 million in a round that round was formally announced in May, and in July Mobcrush came out of beta.". Read More

Streaming, online video advertising jumps by 66%
/ August 28, 2015 1:03 pm
Streaming, online video advertising jumps by 66%

Streamdaily.tv reports "U.S. ad agencies are warming up to the idea of advertising on streaming and online video, reports Strata, a Chicago-based company that develops software for media buyers. According to a survey conducted by Strata that polled 85 agencies of various sizes across the U.S., there’s a 66% increase in interest in advertising on streaming and online video during second quarter 2015 over the same period in 2014.". Read More

Lionsgate Partners With Take-Two Interactive Software, Inc., Gearbox Software and Producers Avi and Ari Arad on Film Adaptation of Blockbuster Video Game Borderlands
/ August 28, 2015 11:58 am
Lionsgate Partners With Take-Two Interactive Software, Inc., Gearbox Software and Producers Avi and Ari Arad on Film Adaptation of Blockbuster Video Game Borderlands

Lionsgate (NYSE: LGF), a premier next generation global content leader, is teaming with the publisher and creators of Borderlands®, and renowned producers Avi and Ari Arad to adapt Gearbox Software’s critically-acclaimed blockbuster video game Borderlands into a tent-pole feature film, the parties announced today. Borderlands is an action role-playing first-person shooter video game created and developed by Gearbox Software and published by 2K, a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Read More

Facebook Finally Cracks Down On Video Piracy
/ August 27, 2015 3:37 pm
Facebook Finally Cracks Down On Video Piracy

TechCrunch reports "Today, Facebook is trying to rectify its poor management of controlling video piracy on its site and appease video creators who have been getting kind of pissed off at the site with a series of new updates. Facebook currently uses a program called Audible Magic to identify when someone uploads a video that violates someone else’s intellectual property.". Read More

NFL’s Twitter Video Deal Came And Its Deal With Facebook Went
/ August 27, 2015 3:23 pm
NFL’s Twitter Video Deal Came And Its Deal With Facebook Went

TechCrunch reports "Today, the WSJ reported that the NFL’s video test with Facebook ended “quietly” earlier this year. The publication also referred to it as a “partnership,” a term that is used very loosely in business, especially here in the Valley. But hey, maybe Facebook decided to end the thing (we’ve asked Facebook and will update if we hear back). The test involved promoting Verizon-sponsored, NFL-related clips within people’s news feeds with post-roll ads. We’re guessing it didn’t work, otherwise it would have turned into an actual deal.". Read More

Following Netflix, Amazon is bringing Prime Instant Video to Japan
/ August 27, 2015 3:15 pm
Following Netflix, Amazon is bringing Prime Instant Video to Japan

VentureBeat reports "Amazon has grabbed the bull by the horns today in its video streaming battle with Netflix. The company announced it will start offering its Prime Instant Video service in Japan starting next month. Netflix previously made clear it plans to enter the Japanese market on September 2, and tapped SoftBank to offer carrier billing for its launch there. The Netflix app will also come pre-installed on some Japanese phones as part of the deal.". Read More

Much Digital Studios announces new brand partnerships
/ August 27, 2015 3:07 pm
Much Digital Studios announces new brand partnerships

Streamdaily.tv reports "Much Digital Studios, the MCN launched by Canadian music network Much, is now joining forces with the likes of Puma, Virgin Mobile Canada and Bell’s mobile and Internet service. The brands will work with Much’s creators to develop millennial-targeted branded content projects for digital, and will also work with Much Music VJs and hosts for linear content.". Read More

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