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SocialBakers Purchases EdgeRank Checker, Moving into Deep Facebook Analytics
/ June 10, 2014 5:07 pm

socialbakersVentureBeat reports that Social media analytics company SocialBakers has purchased EdgeRank Checker, a Chicago-based startup that aids marketers in examining how they are doing on Facebook. The purchase came just a few months after Prague-based SocialBakers raised a $26 million third round of investment led by Index Ventures. EdgeRank is the name of the private Facebook system that controls which of your friends’ and favorite brand updates show up in your feed. If your friend appears surprised that you did not know about her new baby or her new car, blame EdgeRank.  EdgeRank Checker has a likewise proud customer list, boasting that 700 of the Fortune 500 and leading media companies are their clients. Read More

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