Taboola, the NY-based content-distribution and monetization platform, announced today that it has completed a $15 Million Series D round of funding. The funding was led by Pitango VC with participation from existing investors Evergreen Venture Partners, WGI Group and Marker.
This announcement comes 6 months after the company announced a $10M funding round led by Marker, and a few weeks after the company reported new customers for its article and slideshow recommendation platform. The company applies its video-predictive technology to deliver a “one-stop shop” solution for content-recommendation, monetization, and distribution that is already being used by Bloomberg, The Weather Channel, BusinessWeek, and others.
In its release, Taboola, founded in 2007, claims to be the fastest-growing content-recommendation company on the web. The company’s EngageRank algorithms quantify how users interact with content in real-time in order to predict and recommend content of interest to them, whether those are from the site the user is currently on or from around the web.
Similar to content-networks such as Twitter Promoted Tweets, promoting tweets on Twitter.com, or Facebook Promoted Stories, promoting content on Facebook.com news feed – Taboola operates a marketplace where content owners such as publishers and brands can bid to have their content distributed on top publishers sites, all around the web.
Taboola’s technology serves 1.5 Billion recommendations daily on sites such as Time.com, NY Times, Fox Broadcasting, and USAToday. The company is focused on building the world’s leading engine to discover content people may like, and allowing content owners to gain a significant ROI on their content business.
“Taboola is creating a new, innovative, and scalable alternative using high quality content,” said Chemi Peres, Managing General Partner & Co-Founder at Pitango. “We believe that Content Marketing is going to take meaningful part in publishers and advertisers future monetization, and Taboola’s vision, together with its outstanding founding team, has a real opportunity to scale and build a leader in the category.”
According to Singolda, the funds will be used to fuel the company’s continued rapid growth, international expansion, and development of the next-generation of content-distribution.