It’s well-known that sports often leads the way for media-related technology, and Yahoo was one of the earliest companies in the online entertainment space, so from that perspective it’s not too odd that WWE and the online giant are partnering on a special live stream of the Rolling Stones 50th anniversary concert.
The digital concert experience is in addition to a traditional television pay-per-view, and each of them costs about $40 (with some variations depending on a household’s TV carrier). December 15 event will kick off online with footage from past concerts, interviews with band members, and other content like a countdown of ten “greatest Rolling Stones moments” from its history.
Online pay-per-view is nothing new, but this one has a magnitude of scale and some features that are worth noticing. It’s available to a huge and global audience, for starters – distribution is being handled by WWE in partnership with Dainty Group and Endemol, but the logistics and the complicated world of music licensing will understand what an achievement this is, even for a band with the Rolling Stones’ clout and business savvy.
Also, Yahoo and WWE are specifically addressing fans who choose to view on smartphones and tablets in addition to PCs. The stream will have interactive capabilities like pause and rewind, and it can be viewed an unlimited number of times for the subsequent 30 days.
Erin McPherson, vice president and head of Yahoo’s video and originals: “The Rolling Stones’ music has crossed generations and the world and Yahoo is excited to bring this very special music event to our global audience. The Rolling Stones are living legends, and we are honored that the band and WWE chose us to be a part of their 50th anniversary celebration.”
Vince McMahon, chairman and CEO, WWE: “We are pleased to partner with Yahoo, a global leader in digital media, to bring the Rolling Stones pay-per-view online to millions across the world. Our partnership will create unprecedented reach for this historic event.”
The Rolling Stones pay-per-view – How to Watch
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