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Media verification firm DoubleVerify names Gattinella CEO
/ September 26, 2012 12:51 pm

DoubleVerify, which specializes in online media verification and campaign effectiveness measurement, has named Wayne Gattinella to the position of CEO and director.

He succeeds Oren Netzer, who will become chairman and chief strategy officer of DoubleVerify. In that role, co-founder Netzer will be responsible for developing new products and solutions that the company can offer its customers.

Gattinella (pictured) joins DoubleVerify having been CEO and president of health and wellness information site WebMD for about ten years. His experience also includes holding senior management positions at companies like Medco Health Solutions, MCI Telecommunications and People PC.

DoubleVerify, which validates over 60 billion advertising impressions per month, is headquartered in New York City. Its investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

“We have brought accountability, trust and transparency to digital ad measurement by pioneering the ad verification space and more recently with new innovations in viewability and audience insights,” Netzer said. “I am confident that DoubleVerify will benefit from Wayne’s experience in building recognized and trusted brands and I look forward to working closely together.”

Related links:

DoubleVerify –

DoubleVerify – press release



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