Outbrain, the content recommendation platform, today announced an extension of its service that takes its relevance beyond websites. Like its older sibling, Outbrain for Mobile provides personalized links to recommend content, but now it reaches readers accessing a site from a mobile device.
“We’ve seen incredible traction with our flagship product among the web’s leading publishers and feel that it’s a natural next step to provide tailored recommendations to readers who are on the go,” said Yaron Galai, Outbrain CEO and co-founder.
Outbrain for Mobile is designed for these device’s typically smaller screen. It also fits in with the look and feel of a publisher’s site, and being web-based it works on all smartphones regardless of operating system.
Outbrain’s proprietary algorithms combine audience, contextual and social data in order to make personalized recommendations for each individual viewer. The company’s mobile product intends to bring that medium the related opportunities for publishers to increase page views and stickiness, which in turn can raise ad revenue, and by showcasing third-party content optimized for mobile.
Among Outbrain’s clients are USA Today, AllThingsD, Salon, the New York Post and MSNBC.
Outbrain acquired content recommendation platform Surphace in February 2011. Founded in 2006, the company is backed by Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.