Sliver Spring, Md. — Discovery Communications, the media company behind such cable television staples as the Discovery Channel, TLC and Animal Planet, on Monday launched Curiosity.com, a Q&A platform in which experts and scholars attempt to answer some of life’s most profound questions.
The site — which Discovery calls “the first prong of the company’s multi-year, multi-platform content initiative called Curiosity” — features 32 topic sections ranging from biodiversity to nanotechnology, with 12,000 questions and answers so far. Examples include Vinton Cerf, often cited as one of the fathers of the Internet, answering questions on what “friendship” means in the age of social media; Nobel Peace Laureate Elie Wiesel discussing human rights, forgiveness and the power of the media; and Internet pioneer and sports mogul Ted Leonsis telling the five secrets of happiness.
The site plans to add social sharing functions over the next five months. A cable series by the same name will premier on Discovery this August.