Pasadena, Calif. – Perfect Market, a provider of marketing services for publishers, announced on Wednesday that it has raised $6 million in its third round of venture capital financing, led by Tribune Company.
Previous backers Trinity Ventures, Rustic Canyon Partners and Idealab also participated in the round.
Altadena, Calif.-based Perfect Market, a spin out of incubator Idealab, offers to help publishers market their "long tail" content and grow advertising revenue.
Tribune began using Perfect Market’s services on several of its websites last year.
Perfect Market will use the funds to expand its sales and marketing efforts.