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Pluck Parent Demand Media Takes Stake in CoveritLive
/ August 18, 2009 12:34 pm

Santa Monica, Calif. – Demand Media, a provider of social media tools including Pluck, announced on Tuesday it has made a strategic investment and acquired a minority stake in CoveritLive, a provider of live event blogging tools.

Financial details were not disclosed.

Toronto-based CoveritLive’s platform is used by bloggers and publishers to cover live events, and powers more than 100 million monthly viewership minutes.

Santa Monica, Calif.-based Demand Media will offer CoveritLive’s service to customers of its Pluck enterprise social media platform, which include Sky News, NPR, USA Today and the NFL.


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