Alviso, Calif. - TiVo announced on Monday that it will begin offering monthly ratings data for the most popular national TV commercials viewed by owners of its digital video recorders.

The Top Commercial Rankings reports will utilize TiVo's StopWatch service, which tracks consumer viewing behavior down to the second, and provide ratings for both live and time-shifted commercial viewing, compared with ratings for actual program viewing.

The company provided initial data from April and May, which found that four of the five highest-rated commercials ran in programs not included in the top ten highest-rated programs.

Many of the highest-rated commercials for live viewers were also the highest-rated among time-shifted viewers -- all of whom had the opportunity to fast-forward through every commercial.

TiVo will also report on the least fast-forwarded brand campaigns each month, both across all networks and for just broadcast primetime.

During May, a commercial for Samsung was the least fast-forwarded ad, followed by spots for Jitterbug Wireless, Lockheed Martin, Dominican Republic Tourism and Angies List Service.

TiVo's entire Top Commercial Rankings report for April and May is available at a link below.

Related Links:
http://biz.yahoo.com/prnews/070716/clm040.html?.v=98

https://stopwatch.tivo.com