New York - Business.com, a business-to-business search engine, has been put up for sale by its owners and could fetch between $300 million and $400 million, The Wall Street Journal reported on Friday.

Santa Monica, Calif.-based Business.com was acquired by entrepreneurs Jake Winebaum and Sky Dayton for $7.5 million in 1999, and saw earnings of about $15 million in its 2007 fiscal year.

The New York Times Co. and Dow Jones are among those expected to express interest in Business.com, although neither would comment on the matter for The Journal.

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