But Dvorak's thinking might be flawed, giving far too little credit to Apple’s proven knack for innovation.  The iPod is, for all intents and purposes, a “simple” device.  So simple that no one seems capable of designing a worthy competitor.

Dvorak asserts, however, that “I remain skeptical that Apple (or anyone else for that matter) can jump into the deep end of the mobile-phone swimming pool without knowing how to swim.”  He’s certainly not the first to raise the issue that Apple is joining a field for which it is not an expert.  Some would counter by saying the company wasn't an expert in the MP3 hardware market either.  To counter that point: no one was.  Such is not the case for the mobile industry.