Seattle - Shelfari, an online social network for avid readers, announced that it has raised an undisclosed sum in its first round of venture capital, led by Amazon.com and several strategic angel investors.

Launched in October 2006, Seattle-based Shelfari lets users build virtual bookshelves and interact with others around the books they care about.

"In a short period of time, Shelfari has succeeded in building a vibrant community around the experience of reading, and we are pleased to support them in their efforts," said Greg Greeley, vice president of books at Amazon.com.

Shelfari was founded by three technology veterans from RealNetworks, including chairman, president and co-founder Josh Hug -- most recently director of devices at RealNetworks.

The company will used the funds for site development, sales and marketing initiatives, and general administrative costs.

Related Links:
http://www.shelfari.com/Tastemakers/Press/02-28-07.aspx

http://shelfari.typepad.com/my_weblog/2007/02/turning_the_lig.html