Warner Music Taps Brightcove for Online Video Distribution

Authored by Mark Hefflinger on October 26, 2006 - 1:55pm.

New York - Major record label Warner Music Group announced on Thursday that it has partnered with Internet TV distributor Brightcove to make its artists' music videos and other video programming available directly through its own label and artist websites.

The Web-based Brightcove video players will allow Warner to offer video via an ad-supported, pay-per-view or other paid model. Fans will also be able to add the video players to their blogs, websites and MySpace profile pages.

Related Links:
http://www.brightcove.com/press-releases.cfm?ID=140
http://tinyurl.com/yj5dus (CNET)

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Comments

Labels create own video portals

Submitted by Xonger.com (not verified) on October 27, 2006 - 7:12am.

Why would they pay for this when You Tube can do it for free? Isnt the purpose of a music video to promote so wouldnt they want it everywhere playing as much as possible? Seems like free advertising to have other sites do it for you.

Labels are out of their minds

Submitted by anonymous (not verified) on May 29, 2007 - 4:59pm.

They will pay for this becasue they are greedy SOB's who are tripping over quaters to make a dime. Labels have forgotten that music videos were made as promotional tools for their artists. Now the greedy labels want it on their site so that they can infuse it unend with advertising....so now they are going to forbid sites from having videos...Amazing