Google might have liked YouTube, but Revver might be more valuable.  The company splits the ad revenue from a piece of content 50-50 with its creators, and is adamant about prohibiting files that violate copyright laws.  If I'm a content creator, I'm all over that site right now.  The more popular it becomes the more potential money in your pocket.

What the people at Revver will tell you separates it from the pack is its focus on the content creator above all else.  As Jonathan Pine, Manager of Content Acquisition, said, "We first thought of the business model then we built the technology for it."  In other words, Revver's focus has been, from day one, on the interests of the creator.

That has helped create a second point of separation, one the Revver folks are probably too modest to admit.  Social networking and video sharing sites have assisted in the assembly of perhaps the largest pile of trash we've seen since Mariah Carey started recording hits.  And with over 200 video sharing sites, the stench is only getting thicker.  Revver's financial incentive to content creators provides the filter other sites lack.  Go to Revver.com and see for yourself.  The overall experience is better than its competitors because the content, pound for pound, is better.  That's what happens when you pay people who know what they're doing to have creative license and actually produce something of value.

"The opportunity for revenue," Pine said, "attracts artists who are interested in maximizing their use of this new form of media."

The marquee success story at Revver is the video "Diet Coke and Mentos Experiment," created by Fritz Grobe and Stephen Voltz, which has earned them $70,000 (and counting) on the site.

And just so you don't forget whose side Revver is on, you're free to take your content down whenever you want, as well as post it anywhere you want.  But with a deal as good as the one Revver gives you, it's best to start there, or, as the team puts it, Revverize your content.