Report: Revenue From User-Generated Videos to Hit $850 Million in 2010

Authored by Mark Hefflinger on October 2, 2006 - 1:46pm.

Scottsdale, Ariz. - User-generated content, of the likes found on YouTube and MySpace, will continue to grow in volume and generate increasing revenue expected to exceed $850 million by 2010, according to a report from market research firm In-Stat. More than 65 billion user-generated videos are projected to be downloaded in 2010, representing a total bandwidth volume in excess of 1.1 exabytes. Revenue from user-generated content will come in the form of banner ads, embedded video ads, sponsored links and branded pages or channels. "Democratization of media affords users the opportunity to express their opinions, rate content, and vote for their favorite videos," said In-Stat analyst Michael Inouye. "In addition, what may currently seem like 'the Wild West' is actually an industry that has started to see idiosyncratic 'judiciary bodies' and 'rules of law' imposed by each player within this market."
http://www.in-stat.com/press.asp?ID=1758&sku=IN0602976CM