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Sony Ericsson’s “M-Buzz” Music Service Breaks New Ground, New Bands

Authored by Jay Baage on September 19, 2006 - 8:31am.
Mobile phone maker Sony Ericsson is starting a new music downloading service. The service is called “M-Buzz” and will be launched in Europe, Asia and Latin America on October 2nd, 2006. So far, no word on if and when the service is going to be available in the U. S.
 
In my blog from Billboard’s MECCA event in Los Angeles last week, I discussed the topic of whether it is possible to break a new music act on a mobile platform alone. I argued that it can be done and the only question is who would be first to try it. Today we see the first major initiative to do so.
 
Sony Ericsson’s new music service M-Buzz will not focus on mainstream hit music, but rather smaller up-and-coming artists, “tomorrow’s stars”, as Sony Ericsson puts it. The music will, to start with, be provided by Sony owned SonyATV Music Publishing. Subscribers will also be able to get updates on tour information, band bios and new releases, directly to their phones.
 
“M-Buzz enables music fans not just to hear new, unsigned acts, but also to find out more about the musicians through interviews, home movies and more, creating a new mobile music experience”, says Miles Flint, President of Sony Ericsson in a statement.  
 
Artists on M-BUZZ at launch will include Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set, Bobby Kray, Anjulie, Lights and MonteRosa.
 
“M-Buzz is all about breaking new artists; it’s about giving tomorrow’s stars, the artists that have not yet been picked up by major record companies, the exposure they deserve and the possibility for them to reach a wider audience. Sony Ericsson is very excited to be providing this new stage and taking on a more active role in the music industry going forward. Music is about innovation, creativity and change, and with the addition of M-BUZZ we will broaden our already wide music offering even further at the same time as we are allowing people to discover fantastic new music that otherwise might pass them by,” explains Martin Blomkvist, Head of Content Acquisition and Partner Management at Sony Ericsson.
 
The M-Buzz service will work on the new Walkman phones W850 och W950 that will be released later on this year.
 
The roll out will be done in a phased approach, in 20 markets which already offer secure full track over-the-air music download services through Sony Ericsson’s PlayNow service. 

Related Links:
http://www.m-buzz.com
Press Release
tags: Internet | Marketing | Social Networking | Sony Ericsson | Digital Music | M-Buzz |



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