VP of Marketing – K2 Network – Irvine, CA

Authored by dmw on July 20, 2006 - 10:11am.

K2 Network was founded in 2001 on the belief that the community experience of MMOGs will become one of the most significant forms of online entertainment in the 21st Century. We have an immediate need for a VP of Marketing to manage all corporate and game marketing for K2. Position is responsible for: marketing budget; building and leading the marketing team; full product lifecycle support; coordination with all functional business units; marketing business partners, and market intelligence on the MMOG market.

Job ID#: MAR-4-06
Posted: 06/23/2006
Job Type: Full Time
Location: US-CA-Los Angeles
Department: Sales/Marketing
Salary: Commensurate With Experience
Benefits: Full Benefits
Contact: Bob Drobish

Job Description
• LEAD ALL ASPECTS OF K2 CORPORATE MARKETING INCLUDING CREATIVE ARTS, WEB DEVELOPMENT, MARKETING COMMUNICATIONS, EVENT PLANNING, PR, AND ADVERTISING
• ESTABLISH AND MANAGE K2’S MARKETING BUDGET
• BUILD AND LEAD THE K2 MARKETING TEAM
• STRATEGICALLY AND CREATIVELY ALLOCATE MARKETING “SPEND” TO DELIVER MAXIMUM IMPACT
• SUPPORT K2’S MAJOR GAME TITLES THROUGH THEIR PRODUCT LIFECYCLE FROM PLANNING TO LAUNCH AND GROWTH
• COORDINATE WITH ALL FUNCTIONAL AREAS OF THE BUSINESS INCLUDING MANAGEMENT, OPERATIONS, SERVICES, CORPORATE, AND TECHNOLOGY
• MANAGE ALL MARKETING RELATED BUSINESS PARTNERS
• MAINTAIN KNOWLEDGE OF THE MMOG MARKET, TRENDS, AND CUSTOMER REQUIREMENTS IN THE U.S. AND FOREIGN MARKETS

Skills/Requirements
• 5+ YEARS EXPERIENCE IN CONSUMER MARKETING, PRODUCT MANAGEMENT, OR CONSUMER PRODUCTS
• 5+ YEARS EXPERIENCE IN ONLINE GAMES OR A SIMILAR INDUSTRY, SUCH AS INTERNET, MEDIA, OR CONSULTING
• 3+ YEARS MANAGEMENT EXPERIENCE
• KNOWLEDGE OF MMOG MARKET, TRENDS, AND CUSTOMER REQUIREMENTS IN BOTH THE U.S. AND FOREIGN MARKETS
• ESTABLISHED RELATIONSHIPS WITH GAME INDUSTRY MARKETING SERVICE PROVIDERS
• DEMONSTRATED INITIATIVE AND POSITIVE ATTITUDE IN A RAPIDLY CHANGING ENVIRONMENT
• OUTSTANDING ATTENTION TO DETAIL AND ORGANIZATIONAL ABILITIES
• STRONG ANALYTICAL ABILITIES; EXPERIENCE IN STATISTICAL REPORTING AND ANALYSIS
• EXCELLENT WRITING SKILLS
• STRONG COMPUTER SKILLS - PROFICIENCY IN MS OFFICE, MS PROJECT, AND PHOTOSHOP
• DEGREE IN MARKETING, BUSINESS OR ENGLISH

To apply for this position, visit: http://www.k2network.net