Maxim.com and CBS SportsLine announced Thursday that they would share online content in a deal that mixes sports and sex, according to Reuters in San Francico. The deal is supposed to attract a bigger male audience to the two Web sites.

Basically CBS SportsLine will provide Maxim.com with sports headlines and real-time scores with links that bring users to the sports site for the full stories.

In return, Maxim.com will supply CBS SportsLine's "SPiN" section with humor and entertainment content catering to young male viewers, including the trademark Maxim Magazine Women.