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Glu Mobile Pins Its Hopes On New Taylor Swift Game
/ February 5, 2016 11:59 am
Glu Mobile Pins Its Hopes On New Taylor Swift Game

TechCrunch reports "Glu Mobile, the mobile gaming company behind recent app store hits like the once-viral “Kim Kardashian” Hollywood,” and who recently took a stake in top trivia game QuizUp, is hoping it has another potential breakout title on its hands thanks to a newly announced deal with pop star, Taylor Swift." Read More


Netflix Faces Challenges as It Plans a Global Launch, Particularly in Asia
/ February 5, 2016 11:57 am
Netflix Faces Challenges as It Plans a Global Launch, Particularly in Asia

Variety reports "Netflix’s announcement this month that it is planning a global launch suddenly puts the U.S. streaming video giant on the map across the Asia-Pacific region, but along with a host of local rivals, it faces challenges over content, pricing and regulation. What’s more, one of the biggest obstacles for Netflix in Asia is the sheer size of the region — and the economic and developmental gradients it must negotiate." Read More


Upworthy generated 200 million Facebook video views with a nine-person team
/ February 5, 2016 11:49 am
Upworthy generated 200 million Facebook video views with a nine-person team

Digiday reports "In January, Upworthy topped 200 million views on Facebook for the first time, according to Tubular Labs. In fact, the publisher’s Facebook video audience has more than tripled over the past few months, up from 64.2 million in November 2015, according to Tubular. Compare this to YouTube, where Upworthy has nearly 154,000 subscribers and did just 209,000 views in December." Read More


Totino’s turns to Twitch for its Super Bowl marketing
/ February 5, 2016 11:45 am
Totino’s turns to Twitch for its Super Bowl marketing

Digiday reports "On Super Bowl Sunday, pizza rolls brand Totino’s is hosting a three-and-a-half hour gaming competition on Amazon’s live streaming gaming platform Twitch. Popular Twitch gamers like iijeriichoii, summit1g, TimTheTatman and GoldGlove will go head-to-head in a series of contests where one gamer sits on a regular couch and the other on the “Bucking Couch,” which will spin, roll and buck based on chat commands sent in by viewers. Pizza rolls will be on the set; players may or may not munch on them during battle." Read More


Both WhatsApp and Gmail top 1 billion users
/ February 5, 2016 11:41 am
Both WhatsApp and Gmail top 1 billion users

Mashable reports "Facebook and Google both just reached a significant milestone. Google's Gmail and Facebook's WhatsApp both claim more than 1 billion monthly active users, the companies announced Monday. News of both milestones came at nearly the exact same time. Gmail's milestone was announced during Alphabet's Q4 earnings call, with WhatsApp's news coming just minutes later." Read More

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Messaging app Wiper raises $2 million to launch movie subscription service
/ February 5, 2016 11:36 am
Messaging app Wiper raises $2 million to launch movie subscription service

Venture beat reports "Wiper announced today that it has raised another $2 million, bringing its total seed round to $4.5 million as the messaging app expands into entertainment. The company has also launched a $4.99 monthly streaming service for independent films, along with an Apple TV app." Read More


5 ways to boost user engagement 300%
/ February 5, 2016 11:29 am
5 ways to boost user engagement 300%

Venturebeat reports "Relevance is the biggest factor when it comes to moving the needle. But “the reality is that for most companies, the majority of your visitors are unknown,” says Andrew Jones, analyst at VentureBeat. A recent VentureBeat Insight report shows that this number hovers as high as 95 percent." Read More

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