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Snapchat, Viacom in Pact for ‘MTV Video Music Awards’
/ August 27, 2015 3:43 pm
Snapchat, Viacom in Pact for ‘MTV Video Music Awards’

Variety reports "Snapchat and Viacom have struck their first deal, which will be in support of an ad-supported Live Story for Sunday’s “MTV Video Music Awards.” The “VMA” Live Story will draw from Snapchat users who will be able to get access to red carpet, backstage and other parts of the event that may not necessarily be seen on TV. Geofilters will also be provided that allow users on the scene to select “VMA”-branded graphics to adorn the photos or videos they capture." Read More


Facebook Finally Cracks Down On Video Piracy
/ August 27, 2015 3:37 pm
Facebook Finally Cracks Down On Video Piracy

TechCrunch reports "Today, Facebook is trying to rectify its poor management of controlling video piracy on its site and appease video creators who have been getting kind of pissed off at the site with a series of new updates. Facebook currently uses a program called Audible Magic to identify when someone uploads a video that violates someone else’s intellectual property." Read More


MTV VMAs Red-Carpet Show to Live-Stream Virtual Reality Video
/ August 27, 2015 3:32 pm
MTV VMAs Red-Carpet Show to Live-Stream Virtual Reality Video

Variety reports "MTV will produce a live-streaming, 360-degree virtual-reality video experience for the 2015 “MTV Video Music Awards” red-carpet pre-show on Sunday, Aug. 30. The cabler worked with virtual-reality studio and tech company IM360 on the VR project, which will lets desktop viewers use their mouse to navigate immersive scenes from the red carpet, while mobile users can download the IM360 app and watch the coverage from different angles by moving their device in any direction." Read More


NFL’s Twitter Video Deal Came And Its Deal With Facebook Went
/ August 27, 2015 3:23 pm
NFL’s Twitter Video Deal Came And Its Deal With Facebook Went

TechCrunch reports "Today, the WSJ reported that the NFL’s video test with Facebook ended “quietly” earlier this year. The publication also referred to it as a “partnership,” a term that is used very loosely in business, especially here in the Valley. But hey, maybe Facebook decided to end the thing (we’ve asked Facebook and will update if we hear back). The test involved promoting Verizon-sponsored, NFL-related clips within people’s news feeds with post-roll ads. We’re guessing it didn’t work, otherwise it would have turned into an actual deal." Read More


Following Netflix, Amazon is bringing Prime Instant Video to Japan
/ August 27, 2015 3:15 pm
Following Netflix, Amazon is bringing Prime Instant Video to Japan

VentureBeat reports "Amazon has grabbed the bull by the horns today in its video streaming battle with Netflix. The company announced it will start offering its Prime Instant Video service in Japan starting next month. Netflix previously made clear it plans to enter the Japanese market on September 2, and tapped SoftBank to offer carrier billing for its launch there. The Netflix app will also come pre-installed on some Japanese phones as part of the deal." Read More


Much Digital Studios announces new brand partnerships
/ August 27, 2015 3:07 pm
Much Digital Studios announces new brand partnerships

Streamdaily.tv reports "Much Digital Studios, the MCN launched by Canadian music network Much, is now joining forces with the likes of Puma, Virgin Mobile Canada and Bell’s mobile and Internet service. The brands will work with Much’s creators to develop millennial-targeted branded content projects for digital, and will also work with Much Music VJs and hosts for linear content." Read More


VR gets real for Resolution Games with $6 million in funding
/ August 27, 2015 2:57 pm
VR gets real for Resolution Games with $6 million in funding

Gamesindustry.biz reports "There's been plenty of interest in virtual reality (VR) since Oculus showed that the decades-long dream has become affordable - when you see a Time magazine cover for the technology, you know it's attracting wide attention. The focus so far has mostly been on VR hardware - when is it coming out, how much will it cost - and less on the content side of VR, despite plenty of demos and many a press release from companies thinking about VR games." Read More

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